A brief guide on paid search planning best practices, considering negative keywords to achieve budgetary savings, reach the most interesting customers and increase your Return On Marketing.
Step number 1:
- Identify Numerous Traffic-Driving Keywords and Potential Traffic Sources
- Create Closely Related Keyword Groups
- Convert Keywords Groups into Ad Groups
- Designate Negative Keywords
- Delegate Your Budget (or let the expert do it for you) with your preferred search engine bid management tools
- Create Ad Text that relates to your Ad Group’s keywords
- Create Landing Pages that are Relevant to your keywords and Ad Text
- Repeat the Process Daily
Step 8. allow to get Higher Quality, Lower Costs, Improve Traffic Quality
The above said what are and why are negative keywords important?
In pay per click advertising (PPC), negative keywords prevent your advertisements from displaying for particular keyword phrases.
Keyword tools that can be used to analyze keywords in your paid search campaign are:
- Wordstream (free tool, here below is a snaphot of keywords search results )
- Google Adwords (free)
- Keywordeye (there is a free and pro version)
- Keywordspy (free trial to start)
- Semrush ( free and pro version)
- Wordtracker (they offer a Risk Nothing with 100% Money Back Guarantee)
- Keyword discovery (free trial to start)
Over the next few days, I will ask paid search experts to give us some example of the benefits of negative keywords inclusion in paid search planning, to add great hints to your paid search campaign planning.
